Think Further

Congratulations! Today is the day of your wedding, the most precious day of your life. You look stunning and so does your loved one. All of your family and friends are present. The venue looks beautiful. The sun is shining and everyone is smiling. You both made your vows and now everyone is raising a glass of champagne in order to celebrate your love. Everything is perfect, but for one fact, you don't actually like champagne. Neither do many of your guests. Everyone drinks it, but it doesn't necessarily mean that they like it.

Maybe you do like champagne, but many people (including me) don't. I find the taste just okay. However, every time that I want to celebrate something meaningful, I suddenly feel the urge of popping a bottle of champagne. After all, that's what people do when they get married, get promoted, buy their first house, graduate from college or simply start the New Year.

The truth is that everyone knows that drinking champagne is not about the taste of it, it's about the ritual: Getting a cold bottle with a fancy French label, popping the cork, and finally, making a toast. Champagne is the drink that you share with the people you care about and celebrate your achievements with. The taste truly is secondary.

When people are designing a business plan, they should consider the champagne case. If you wish to be truly successful, you must think further than simply the utility of your product or service. There already are too many good options out there. You must find a way to make your offer meaningful and part of your customers lives. Renowned restaurateurs understand that they are selling much more than fancy food, they are selling emotions. It's about how the food, ambience and service makes you feel. It's about the taste, smell, texture, what you see and what you hear. It's about stimulating all of your senses to make that dining experience truly remarkable. In a way, that's what a bottle of champagne does. Take a look at the picture below; it probably makes you reminisce. By being attached to the concept of celebration, champagne is present in the most special moments of your life. How priceless is that?